Durex, now one of the world’s most recognized names in sexual wellness, traces its origins back to 1915, when it was founded as the London Rubber Company. It wasn’t until 1929 that the brand acquired the Durex trademark, setting the stage for nearly a century of innovation and influence. By 1932, the company had begun manufacturing its own products, pioneering industry firsts like anatomically shaped designs, electronic quality testing, and groundbreaking international marketing campaigns.
For years, many people assumed the name Durex was a clever reference to “during sex” or simply hinted at strength and durability. But a BBC report clarified the true meaning: Durex is actually an acronym standing for Durability, Reliability, and Excellence. These core values remain central to the brand’s identity and mission even today.
The revelation sparked a wave of reactions online, with users expressing surprise and humor over their mistaken assumptions. Some admitted they only discovered the true meaning of the name while researching brand etymology in school, while others simply appreciated learning something new about a product they thought they knew well.
Beyond the name, Durex has built a global reputation on performance, safety, and trust. The company emphasizes rigorous product testing to ensure both comfort and reliability, and it collaborates with health professionals to promote safe, satisfying experiences for people around the world. What began over a century ago as a modest rubber company has grown into a global symbol of sexual health and responsibility—living proof that Durability, Reliability, and Excellence aren’t just part of its name, but the foundation of its legacy.
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